Marke

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aMBedue

Marke-Begriff

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Idee & Name

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Es ist nicht einfach, einen passenden Namen zu finden

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Der Begriff sollte auch dem Namen Ausdruck verleihen

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wie halt so oft im Leben…

es kommt anders als man möchte

Gerade dieser Umstand ist für mich Ansporn den einmal eingeschlagenen Weg weiter zu verfolgen.

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Gut Ding braucht seine Zeit

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die nächste Stufe der Leiter

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Jahre vergehen beim Entstehen

[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_4″][et_pb_blurb title=”wie noch besser” use_icon=”on” font_icon=”%%151%%” icon_color=”#345168″ use_icon_font_size=”on” icon_font_size=”32px” _builder_version=”3.17.6″ header_level=”h3″ header_font=”Lato|700|||||||” header_line_height=”1.5em” body_font=”Lato||||||||” body_font_size=”18px” body_line_height=”1.8em” text_orientation=”center” background_layout=”dark” max_width=”340px” module_alignment=”center” custom_margin=”||30px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”300ms” animation_intensity_slide=”5%” locked=”off”]

Dafür braucht es einen langen Atem

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aMBedue
der Begriff, Name, das Wort …

Unter den zahlreichen Ideen für den Namen (m)einer Marke schaffte es dann aMBedue auf den ersten Rang.
3 und mehr Gründe sprechen dafür. Für die endgültige Entscheidung brauchte ich mehr als 3 Jahre. Es hat sich gelohnt.

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Das Alphabet fängt mit a wie Anfang an. Diese Überlegung bestärkte meine Entscheidung zu aMBedue

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Die Anfangsbuchstaben meines Vor- und Nachnamens. Es war ein Glücksgefühl, als mir diese Konstellation bewusst wurde. Es war wieder einmal Zeit ein Danke Gedanke an meine Eltern zu senden

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Die Silbe edu für Education; so stellte sich heraus, dass aMBedue als ein italienisches Wort auch noch diese englische Abkürzung enthielt. Noch zwei weitere Sprachen setzen aMBedue zusammen

[/et_pb_toggle][et_pb_toggle title=”die Silbe due” open_toggle_background_color=”#edf0f7″ closed_toggle_background_color=”#edf0f7″ icon_color=”#345168″ _builder_version=”3.17.6″ title_font=”Advent Pro||||||||” title_line_height=”1.5em” body_font_size=”16px” body_line_height=”2em” border_width_all=”0px” custom_margin=”||0px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%”]

Due heisst vom Italienischen übersetzt zwei. Du und ich. Ich interpretiere due auch für die zwei Seiten einer Medaille.

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Einige Einfälle, die mir zu aMBedue noch durch den Kopf gegangen sind. Marketing & Branding, Algund, Meran und Bozen für die Region, e (und) due (zwei) für: etwas für mich, MEHR für DICH (ich verdiene etwas, wenn Du bei mir etwas kaufst)

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Es bleibt spannend. Das Ziel im Auge. Der Weg dort hin. Wird es ein Erfolg ?

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Erfolge lassen sich nicht erzwingen. Dessen bewusst gehe ich das Ziel dementsprechend an. Die Erfahrungen mit anderen Projekten haben mir die Grenzen aufgezeigt. Das Nützliche daran ist, dass man auch daraus lernen kann. Leider muss ich auch betonen, dass ich bei übermäßiger Planung nicht die erwünschten Fortschritte einfahren konnte.

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Ein paar Schritte nach vorn bin ich ja schon gekommen. Auch der steile und steinige Weg können mich nicht aufhalten.

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